- Conduct market research (Industry / Vertical / Technology) to explore new markets and customer needs.
- Identify and engage with prospects and suspects
- Using the full array of Apptware’s service and product portfolio
- Using multi-channel approaches i.e. calls / emails / Social Media messaging etc.
- Arrange/ schedule business meetings with suspects / prospects
- Lead gen. for the American region (Enterprises / ISV) / for Healthcare / BFSI segments / Startups
- Effectively present Apptware’s product and services via email, calls, social media (all and any possible medium)
- Meet monthly/quarterly targets of setting up meeting with the qualified leads.


