How companies are using machine learning

When discussing technology with a CEO, founder, or software engineer, you are likely to hear terminology such as artificial intelligence (AI) and machine learning (ML). They will attempt to illustrate how their innovations have the potential to change the way we do business.

Machine learning is on the verge of exploding. According to research, the machine learning industry was worth around $1.41 billion in 2020 and is anticipated to be worth $8.81 billion by 2025.

Before we go any further, let’s first define machine learning.

What is machine learning?

Machine learning is a subset of artificial intelligence in which a machine is taught how to learn. With little or no human assistance, the system can learn from data, spot patterns, and make judgments. 

How companies are using machine learning:

Twitter :

When a person tweets a photo, they want others to see it.

However, if the thumbnail is not visible, no one will click on it. Twitter appears to have overcome this issue with neural networks. Twitter is utilising machine learning to edit users’ photographs into visually appealing preview images. As a prominent preview, you’ll get more clicks.

Apple :

Apple has filed a patent that allows it to prioritise cross-device customisation. As an example, the Apple Watch may recommend a customised iTunes playlist based on the user’s heartbeats.

In addition, Apple heavily employs ML in devices such as Siri, HomePod, and others. In addition, Apple is investing in machine learning firms such as Vocal IQ, a speech interface platform, and Emotient, a pioneer in emotion recognition.

Netflix & Spotify : 

In recent years, firms such as Netflix and Spotify have provided increasingly tailored online experiences.

The site highlights subscriber interests and grows the list over time using machine learning and recommendation algorithms. They also do A/B testing and studies.

Apptware is a rapidly developing machine learning development company with clients on four continents. We create and construct bespoke machine learning applications based on the demands of our clients in various industries. Please book your free consultation with our ML specialist right now!